Property for sale or rent? Then create the perfect want ad! Include this important info for home seekers.
Step 1: Use beautiful photos
The first impression of the perfect finder is the most important!
- Prepare well:
- Use natural light.
- Clean up and clean up.
- Have a gardener come if needed.
- Add flowers or plants for a fresh look.
- Place furniture and decorations in an attractive way.
- Take photos during the day and open curtains and blinds to let in as much light as possible.
- Take pictures:
- Use a high-resolution camera.
- Take pictures of all important areas.
- Choose the right angle to add depth and dimension.
- Photograph the garden, balcony or terrace on a sunny day.
- Make the beds in the bedrooms and remove personal items.
- Use a wide-angle lens to make rooms appear larger and more spacious.
- Focus on the best features such as a fireplace, built-in closets or large windows.
- Use a tripod to hold the camera steady and avoid blurred photos.
- Show all key elements in the kitchen such as countertops, cabinets and appliances.
- Hold the camera at about eye level (1.5 meters) for a natural view of the room.
- Close the toilet lid, remove personal care products and provide clean towels and accessories in the bathroom(s).
- Post-processing:
- Cut distracting elements off the photo.
- Make sure the photos are straight and do not hang crooked.
- Adjust brightness, contrast and colors to make photos more vivid and attractive.
- Make sure all photos have a similar style and quality for a professional look.
Step 2: Gather all the information of your property
Before writing the perfect ad, it’s best to gather all the information about your property. That way, you avoid (accidentally) including falsehoods in your offer. You will find a lot of information in these documents (if any):
- Basic Act.
- Ground plan.
- Asbestos certificate.
- Lease.
- EPC certificate.
- Building permit.
- Deed of property.
- Cadastral data.
- Rules of Internal Order.
- Rules of co-ownership.
- Technical inspections (gas, electricity, water, fuel oil).
- Invoices and evidence to support the EPC.
Step 3: Write the perfect classified ad
Please provide all basic information
- The address
- The year of construction
- The asking price
- The cadastral income
- The EPC value / E-level
- The flood sensitivity
- The type of property
- The type of building
- The plot area
- The built-up area
- The habitable area
- The number of bedrooms
- The number of bathrooms/toilets
- The orientation of the garden
Be honest and specific
The perfect seeker is honest. So don’t lie. Candidates will visit and inspect your house or apartment. If you lie, you will quickly fall through the cracks. Make it easy for the candidates and be specific in your descriptions:
- List the dimensions of the rooms.
- Describe the materials you used.
- Which renovation happened in which year?
Make dreams
Candidates do not always have the best (spatial) imagination:
- Indicate if, e.g., they can also furnish the baby’s room as a walk-in closet.
- Name your apartment smartly. The terms “apartment, studio, penthouse, …” give each one a different feel.
- Write your want ad with “imaginative” words such as: luxurious, modern, charming, cozy, elegant, authentic, serene, scenic, rustic, practical, classic, contemporary, etc.
Emphasize top features that home seekers find important
Location
- Flood safe: Outside flood zone.
- Safety: A safe neighborhood with a low crime rate.
- Lively: Regular neighborhood festivals, local markets and activities.
- Central location: close to downtown, employment, schools, etc.
- Public transportation: Close to bus stops, train stations or subway stations.
- Health: Close to doctors, pharmacies, dentists and hospitals.
- Green: Close to parks, gardens and playgrounds, in a green environment.
- Recreation: Close to sports centers, fun indoor and outdoor activity centers.
- Shopping and hospitality: Close to supermarkets, stores, cafes, and restaurants.
- Parking facilities: Accessible (free) parking or private garage.
- Diversity and inclusiveness: A neighborhood where everyone feels welcome and included.
- Neighborhood maintenance: well-maintained and safe infrastructure with bicycle and walking paths.
Building Facilities
- Gym: A private gym in the building.
- Elevator: Easy access to higher floors.
- Swimming pool: A swimming pool for relaxation and recreation.
- Maintenance and management: Reliable and responsive maintenance team.
- Pet-friendly: Pet accessibility and facilities.
- Common areas: gardens, roof terraces, lounges, BBQ spots, etc.
- Security: 24/7 security, surveillance cameras, access control and fire safety.
The house or apartment itself
- High ceilings: a sense of space and luxury.
- Recently renovated: It increases value.
- Balcony/terrace/private garden: Outdoor space for relaxation.
- Air conditioning: air conditioning, heating and ventilation.
- Kitchen island: Additional workspace and seating in the kitchen.
- Dimmable lighting: Lighting for any time of day.
- Lots of natural light: Large windows and plenty of natural light.
- Sound insulation: Good insulation against noise from neighbors and street.
- Storage space: Built-in cabinets, storage rooms or a storeroom.
- Underfloor heating: additional comfort especially for bathrooms and kitchens.
- Low maintenance: Easily maintained apartment and balcony/terrace.
- Washer and dryer connection: Convenience of having your own laundry facilities.
- Move-in-ready: Gives candidates the feeling that they have little to do themselves.
- Energy efficient: Low energy costs, good insulation and energy-efficient appliances.
- Sustainable: Eco-friendly materials and green technologies (solar panels).
- Spacious rooms: Ample space to furnish the rooms as the candidate wants.
- Lifetime-proof: Easy to navigate and adaptable to multiple family situations.
- Built-in sound systems: Built-in speakers for a surround-sound experience.
- Modern kitchen: Built-in appliances, ample cabinet space and a practical layout.
- Bathroom: Modern amenities, a bathtub, a walk-in shower, double sinks and plenty of storage space.
- Smart technology: Smart thermostats, lighting, security system, intercom, controllable with Amazon Alexa / Google Nest etc.
Step 4: Share your classified ad on the right channels
Your perfect want ad is ready! Now share it on the right channels. Think online, offline, free and paid ways: Free:
- Local online news sites and neighborhood forums.
- Word of mouth: Find a buyer or tenant through word of mouth.
- Facebook, Instagram, TikTok and LinkedIn: On your personal profile and in rental/sales groups.
Paying:
- Local radio.
- Corporate Intranets.
- Physical: Flyers and posters.
- Local municipal bulletin boards.
- Online platforms of nearby universities and colleges (for student cots).
- Online real estate platforms: Immoweb, Immovlan, Zimmo, Expatica, HousingAnywhere etc.
- Facebook, Instagram, TikTok and LinkedIn: Through paid ads.
Would you like to cite this article as a source? Then use:
Stiasteny, L. (2024, June 4). Property for sale or rent? Here’s how to create the perfect classified ad! Apartment.com. Consulted on (date XX/XX/202X), from https://www.appartement.be/maak-het-perfecte-zoekertje-voor-je-woning
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